Tackle & Lures
Hard baits, soft plastics, fly patterns, and terminal tackle
Editor's Picks
Editor's Pick Rapala
Rapala Original Floater 07 Fishing Lure
The original balsa wood minnow lure, hand-tuned and tank-tested since 1936. Floats at rest, dives 3-5 feet on retrieve. Catches bass, walleye, trout, pike — nearly every predator fish.
Best Seller Z-Man
Z-Man Finesse TRD 8-Pack Soft Plastic
Z-Man's 2.75" ElaZtech soft plastic designed for the Ned Rig — a finesse presentation that is catching bass nationwide from lakes to rivers.
Tournament Proven Z-Man
Z-Man ChatterBait Elite 3/8 oz Bladed Swim Jig
The industry-defining bladed swim jig with a copper wire hand-tied silicone skirt, 5/0 Gamakatsu hook, and a stainless ChatterBlade that triggers reaction strikes.
Best Seller Strike King
Strike King Red Eye Shad Lipless Crankbait
Iconic 1/2-oz lipless crankbait with free-floating internal rattles, 3D eyes, and a tight wobbling action that triggers strikes from bass and walleye year-round.
More Tackle & Lures
Strike King
Strike King KVD Squarebill Crankbait
Shallow-running squarebill crankbait designed with Kevin VanDam. 1.5 to 2.5 feet diving depth. Tight wobble with wide deflection off cover. Treble hooks included.
Zoom
Zoom Trick Worm Soft Plastic (20-Pack)
7.25-inch soft plastic worm with action tail. Rigged weightless Texas-style, it floats horizontally and wiggles on the fall. 20 worms per pack.
Berkley
Berkley PowerBait Trout Bait
Floating dough bait impregnated with scent and flavor that trout cannot resist. Molds to any hook, floats off bottom. Classic PowerBait formula.
Plano
Plano 3700 Size Tackle Box
Standard 3700-size utility tackle tray with adjustable dividers. Stackable design, durable polypropylene, and secure latch. Used universally for lures, hooks, and terminal tackle.
Booyah
Booyah Pond Magic Spinnerbait
3/16 oz spinnerbait designed for small ponds and tight quarters. Double willow blades, living rubber skirt, and sharp hook. Ideal for panfish and bass.
Cuda
Cuda 7-Inch Titanium Bonded Fillet Knife
7-inch fillet knife with titanium-bonded blade for corrosion resistance, TPR grip handle, and included sheath. Flexible blade for clean fillets.
Rapala
Rapala Heavy Duty Electric Fillet Knife
Corded electric fillet knife with two 7.5-inch reciprocating blades, comfort grip handle, and blade storage case. Powers through panfish, walleye, and bass.
Rapala
Rapala BX Minnow 10 Fishing Lure
Rapala's ultra-tough BX Minnow with a balsa wood core, high-impact polymer body, and a tight swimming action that targets bass, pike, walleye, and trout.
Berkley
Berkley Gulp! Alive! Minnow Assortment 3"
Scent-infused 3-inch soft plastic minnows stored in Gulp! Alive! attractant liquid, available in an assortment of proven color patterns.
Heddon
Heddon Zara Spook Topwater Fishing Lure
Classic 3/4-oz walk-the-dog topwater lure that has been catching bass for over 70 years, with a cigar body, feathered rear treble hook, and side-to-side darting action.
Why Rapala Original Floater 07 Fishing Lure?
There are fishing lures, and then there is the Rapala Original Floater. It has been in continuous production since 1936 because it continues to catch fish everywhere in the world it has been thrown. The erratic wobble of the hand-carved balsa wood is something plastic lures have never convincingly replicated. Every serious angler has a few in their box — usually in more colors than they can explain.